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The Borgward Brand Is Back

The Borgward Brand Is Back

With Borgward promising to revive the brand with an SUV concept ready for this fall, Petrolicious thought the time was right for a closer look at post-war Germany’s most intriguing car maker. Before it was forced to shut its gates in 1961, Borgward employed more than 23,000 people and made one of the fastest mid-sized cars on the road, the Isabella TS. It invented the mid-sized sports sedan years before BMW did. But it hasn’t made a car since. So what happened?

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