Designer Robin Page is returning to Bentley as the new head of design to oversee the luxury carmaker’s electric future. Page previously served as the head of interior design at Bentley from 2001 to 2013, and then as the head of global design at Volvo, where he played a significant role in shaping the brand’s electric car strategy. In his previous role at Bentley, Page was involved in the design of the first-generation Continental GT, the Mulsanne, and the State Limousine for the Royal Monarch.
In his new role, Page will be tasked with bringing Bentley into the electric car era, as the carmaker prepares to launch its first all-electric vehicle with a claimed 1000kW performance capability in 2025. Bentley’s move to electric is part of the luxury carmaker’s commitment to become a carbon-neutral company by 2030.
Page’s return to Bentley comes after a successful stint at Volvo, where he helped shape the company’s electric car future with designs such as the XC40 Recharge. Bentley CEO Adrian Hallmark praised Page’s appointment, saying that he “brings a wealth of experience, skill, and creativity” to the company, adding that his return is “a strong signal of our intent to lead sustainable luxury mobility in the future.”
Bentley’s electric future is not just about performance and sustainability, but also about luxury and customer experience. The company’s future electric vehicles will need to meet the expectations of Bentley’s discerning customers, while offering the latest in cutting-edge technology and features.
In conclusion, Robin Page’s appointment as head of design at Bentley marks a key step in the luxury carmaker’s transition to electric mobility. Page’s experience in luxury car design and electric technology makes him the ideal candidate to steer Bentley’s design strategy towards a sustainable and luxurious future. With his help, Bentley is likely to continue to push the boundaries of what’s possible in terms of performance, sustainability, and luxury, while meeting the evolving needs and expectations of its customers.
